Planning your content

We have to plan our content on Facebook to get good results from this platform. If we keep sharing random content without any plan it will not build our personal brand and we will not get the expected outcome. So here I am explaining what type of content you can post and how to plan it.

What type of content we share and how to plan it?

There are three type of content we can plan

Attraction, promotion, and conversion

Attraction

To attract more audiences to our profile. It is general content. May or may not be related directly to your profession but in the interest of the general audience. Story, text, pictures or interesting stuff that people want to see on their newsfeed. There will be many people who will see your attraction content, it helps you reach more people and grow your audience.

Attraction content is shared to grab the attention of the wider audience, grow your profile audience and increasing the profile visibility, encouraging engagement. Sharing engaging videos, pictures, motivation or inspirational posts, encouraging discussion on posts, trending topics, stories are few of the examples of attraction content.

Here I am sharing the examples of attraction content from my timeline

it can be a simple quotation like

Dance like no one is watching,

Write like everyone is reading.

Or you can simply update your family picture, holiday pictures, update your DP all these type of content is attraction content

Promotion

This is for Promoting your personal brand, business and career. This content is shared to filter our target audience out of the profile audience which we have generated through attraction content. When you share the promotional content you are establishing your personal brand and reaching your target audience with the help of the content. Such as am a Personal Brand coach and I share about branding, marketing or social media. That’s a promotional content for me where I am promoting my profession with the help of the content. This is specifically for entrepreneurs. For recruiters, the promotional content will be posting about their organization culture, team meeting, team outbound activities etc. For corporate professionals, the promotional content will be telling about their work in an interesting way. There are many content writers who keep sharing the content tips so for them, this is the promotional content. I hope you got it now. This helps people find out what you do and if you can help them. this is how your target audience filtered out of the universal audience.

Promotional content is to market your brand, skills and making people aware of your business, services or products with the help of the content. It is not about advertising or selling anything but only promoting yourself through content. Posting educational stuff, sharing knowledge, tips, sharing your program pictures, certificates, receiving awards, client testimonials, customer story, how do you help people, sharing niche-specific tips and niche blogs, sharing your expertise, educational videos are few examples for promotional content.

Here I am sharing the examples of attraction content from my timeline

Example 01:

Is social media giving you worry and hurry about daily content?

What to post, when to post?

Do you need to post daily? Do you need to tax yourself to create fresh content daily else you may get FOMO

FOMO = fear of missing out

My answer is

NO.

Prefer Quality and Consistency Over Quantity and Constancy