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Unleash the power of your Personal Brand

Session outline:



Personal Branding Tools & Techniques:

  • Checking your personal brand index

  • 4Ps of Personal Branding

  • YouniQ Card

  • Personal Branding questionnaire

  • Social Media Checklist & Calendar

  • Social Media Sales Funnel

  • Upside down triangle strategy of Social Media Marketing

  • Checking your Social Media networking quotient

  • Social Media Profiles (Facebook, LinkedIn, Twitter)


Program Content:

(I)Personal Brand introduction & Discovery

1. Find & create your personal brand

  • Concept of a personal brand

  • Find your niche and identify your target audience

  • Find 4Ps of your personal brand

  • Identify your brand elements (YouniQ card)



(II)Communicating your brand with the world



2. Brand Communication Strategy

  • 4Cs of brand communication

  • Preparing your brand elevator pitch

  • Write your Personal brand statement(PBS)

  • Storytelling to build your brand

  • Blogging & Content Marketing

(III)Promoting your brand & building your brand audience


3. Social Media Funnel & Marketing plan​​

  • Social media marketing & branding

  • Upside down triangle strategy

  • Building your online community/tribe/audience

  • Creating effective social media sales funnel

  • Conversion strategies

  • Marketing communication plan

(IV)Developing & Managing your brand ecosystem

4. Effective use of social media platforms

  • Optimizing your social media profiles(Facebook/LinkedIn/Twitter)

  • Effective use of social media bio & cover pages

  • Growing your network and building community

  • Effective use of hashtag to reach more audience

  • Checking our social media networking quotient

  • Social media productivity hacks (Calendar & Checklist)

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