Nidhi D Tyagi

Session outline:

 

 

Personal Branding Tools & Techniques:

• Checking your personal brand index

• 4Ps of Personal Branding

• YouniQ Card

• Personal Branding questionnaire

• Social Media Checklist & Calendar

• Social Media Sales Funnel

• Upside down triangle strategy of Social Media Marketing

• Checking your Social Media networking quotient

• Social Media Profiles (Facebook, LinkedIn, Twitter)

 

Program Content:

​

(I)Personal Brand introduction & Discovery

​

1. Find & create your personal brand

• Concept of a personal brand

• Find your niche and identify your target audience

• Find 4Ps of your personal brand

• Identify your brand elements (YouniQ card)

 

 

(II)Communicating your brand with the world

 

 

2. Brand Communication Strategy

• 4Cs of brand communication

• Preparing your brand elevator pitch

• Write your Personal brand statement(PBS)

• Storytelling to build your brand

• Blogging & Content Marketing

​

​

(III)Promoting your brand & building your brand audience

 

3. Social Media Funnel & Marketing plan​​

• Social media marketing & branding

• Upside down triangle strategy

• Building your online community/tribe/audience

• Creating effective social media sales funnel

• Conversion strategies

• Marketing communication plan

​

(IV)Developing & Managing your brand ecosystem

​

4. Effective use of social media platforms

• Optimizing your social media profiles(Facebook/LinkedIn/Twitter)

• Effective use of social media bio & cover pages

• Growing your network and building community

• Effective use of hashtag to reach more audience

• Checking our social media networking quotient

• Social media productivity hacks (Calendar & Checklist)

​