We have to plan our content on LinkedIn to get good results from this platform. If we keep sharing random content without any plan it will not build our personal brand and we will not get expected outcome. So here I am explaining what type of content you can post on LinkedIn and how to plan it.
Attraction content is shared to grab the attention of wider audience, grow your profile audience and increasing the profile visibility, encouraging engagement. Sharing engaging videos, pictures, motivation or inspirational posts, encouraging discussion on posts, trending topics, stories are few of the examples of attraction content.
Here I am sharing the examples of attraction content from my timeline
(Click to view the post)
Storytelling is also a type of attraction content and best performing content on LinkedIn. When you share an engaging story it reaches to more news feeds as everyone likes the story.
Stories boost your profile performance and get you good engagement on your posts.
Here I am sharing example of few storytelling post from my timeline:
Example of story sharing
Promotional content is to market your brand, skills and making people aware of your business, services or products with the help of the content. It is not about advertising or selling anything but only promoting yourself through content. Sharing your program pictures, certificates, receiving awards, client testimonials, customer story, how do you help people, sharing tips and niche blogs, sharing your expertise, educational videos are few examples for promational content.
Conversion content are the post to sell something directly on your wall, offer shout out, encouraging people to buy your product or services, advertising your business directly.
How to plan your content
You need to plan your content in a way so that is keeps the algorithm happy and LinkedIn supports you to reach more people. When we promote ourselves too much on any channel be it Facebook or LinkedIn we actually make the platform unhappy with our content as none of these channels like advertisement, why they do not like? because we as a user do not want to see so many of ads on our timeline. We are there to socialize but not to buy anything, agree?
So the algorithm won't like anything which user do not like to see. We want to see useful information, motivation, inspiration, we seek learning from other members, we want to see how you can help me but not through advertisement but through a well planned content.
We need to build our personal brand, establish trust on our followers, and be known as a thought leader, social selling leader before we go out to sell on social media. Advertising our business directly is not gonna work to get organic leads.
Post more of the attraction content on your timeline, make it around 50-60% of your timeline story. Grow your audience and build your brand.
Promotional content can be 20-40% and conversion content can make maximum of the 20% of the timeline story.
You can prepare your weekly calendar in this way:
4 attraction post, 2 promotional post, 1 conversion post in a week
Monthly, you can plan like this:
2 attraction content in a week, 1 promotional content every week, 2 conversion content in a month, this is just an example how you can plan it for yourself.
Plan your content now for LinkedIn