1. Blogging: Blogging gets you organic website traffic. Write blogs and share with your network, social media connection, WhatsApp etc. If you write guest blogs do mention your website in your bio. If you write blogs on LinkedIn publishing platform or any other blogging platform such as Wordpress or Medium, mention your website at the end of the blog to encourage your readers to check your website. 2. Cross-promotion: Mention your website link on all your different social media platforms' bio wherever you are present so that you can divert your social media audience to your website. 3. SEO: Complete your SEO with proper keywords related to your business and brand to receive the right traffic to your website. Ensure on-page optimization. 4. Advertise: If you sell your products at your website you can also run paid ads to get more traffic to your website and higher conversion for your products. You can go for Google ads or Facebook ads. 5. Landing pages: Instead of selling your products and services on third-party platform or on social media channels, sell them at your website directly through landing pages to get more website traffic. 6. Content marketing: Mention your web address every time you share your content on social media, for example, if you write the quotations, share posters on the timeline then do mention your website with that content. 7. Cover pages: You can also mention your website address on the social media profile cover pages to let your visitor know that you have a website and encourage them to check it. For example Facebook, LinkedIn cover pages, Youtube channel art. 8. Video Marketing: If you do video marketing, you are a Youtuber or your share video content with your network through any channel, you can mention your website at the end of the video. 9. Email Marketing: Email marketing is also a great tool to get qualified visitors to your website and retarget your audience to convert them as your website visitor. 10. Website speed: Make sure your website takes less than 15 seconds to load your homepage. The ideal time would be 5-10 seconds if it takes more time your visitors will bounce back without waiting for it to open. The faster your website loads the better it is for your website traffic.
Here are few tips what all elements your landing page may have -The benefits/USP/features of your offering/ product or services · Summary/Bullet points of benefits · Detailed features -Images/Videos · In the context of the use of product or services · Client’s testimonials -Introduction of the product or services/summary -Price details/special offer -Call to action · Buy/subscribe/download etc · Payment/Checkout button · Lead form -Social Shares -FAQs -Your contact details in case of query You do not require to choose all but as many as you can to give comprehensive details to help your visitors take action to buy your products or services.
Many people say that we already have a company website so what's the need of creating a website for my personal name domain. It's recommended that you have your own web address for your personal brand and you can divert that traffic to the company website. Having a company website will not serve the purpose of building a personal brand because that is for your business but you also need a separate space in the digital world. Checklist for your personal brand website Home page: This is the space to mention everything in brief, 80% of visitors will check only this section, use it wisely to make a lasting impression, optimize it, design it, strategize it. If they like your home page content only them they would be interested to check more tabs on your website, else not. So put only important and most relevant stuff their that your visitors would be looking for when they decided to check your website. About you: I have seen people mentioning everything about them on the home page itself as they believe everyone who is visiting their website is only interested to know their story. No, people may want to look at what is there for them, what is your credibility in the market, what business you do that can help them. Put only in brief about you at the home page however you can mention your story one a separate tab (About me) and let them seek more information there if they wish. Your Expertise : Rather than sharing the bunch of product information on the home page, tell them your expertise first. What you are good at or why they should connect with you. Clarify that one reason they should build a next-level relationship with you by subscribing to your email list, messaging you, calling or emailing you. Product & Services: Display your product or services on your website on the separate tab. You may create a catalog of your offering on this tab and also integrate a payment link if you want people to buy at your website. Or you may divert them to a landing page. Landing Pages: Create a separate landing page for each of your services, with all the required information about the service, testimonials from the customers, payment integration, subscribers form, call to action, offer details, benefits, and the features etc. Blog: blogs build profile credibility, you must have them to build a personal brand in your niche. Blogs attract traffic to your website. When people read your blogs they become interested to know more about you. Blogs get a faster conversion for your business. Testimonials: You can create a separate tab for testimonials or mention them on the home page. You can also mention them only on landing pages as that is the best place for them. Social media links, plugins: Integrate your social media links or plugins to your website to showcase your work. For example, if you are a photographer, makeup artist, fashion designer or interior designer, integrate your Instagram feed or Facebook page feed where you have posted the pictures of your work. A quick call to action: Convert your website visitors into leads with a quick call to action such as subscriber form, 10 minutes free consultation, join my community, watch my videos, fill a survey, take a test etc, this also works as a lead magnet for you. I'm sure now you are convinced why we all need a website to build our personal brand. Begin today!