To get the optimum results from Facebook pages we need to optimize it, ensure you have these elements on your Facebook page 1. Logo/DP: If you create a business page ensure you update a logo of your brand and if you are creating a personal brand page you can update your picture as DP 2. Cover Page: Facebook cover page tells the visual story about your business. Ensure you use it effectively. This is the section that has the most impact on creating the interest to read more about your business before people scroll over your timeline. You can tell about your products, services, business tagline, customer story, business intro video, etc with the help of cover pages. 3. Call to action button: A call action button helps you divert your Page traffic to any place where you want your page followers to go. It can be your website, blog site, Youtube channel, Messenger or WhatsApp message. What action you want them to take to connect with you once they are on your page. Strategize it and set up your call to action button on the Facebook page. 4. About Section: a well-crafted About Page can showcase your business and experience and let people know what you do and who you serve. You can add hyperlinks, testimonials, and go deeper into your business. But keep it real and interesting. 5. Link your Facebook groups: If you are managing groups on Facebook, ensure to link them to your Facebook page to cross-promote and let people join your group directly from Facebook pages.
1. Blogging: Blogging gets you organic website traffic. Write blogs and share with your network, social media connection, WhatsApp etc. If you write guest blogs do mention your website in your bio. If you write blogs on LinkedIn publishing platform or any other blogging platform such as Wordpress or Medium, mention your website at the end of the blog to encourage your readers to check your website. 2. Cross-promotion: Mention your website link on all your different social media platforms' bio wherever you are present so that you can divert your social media audience to your website. 3. SEO: Complete your SEO with proper keywords related to your business and brand to receive the right traffic to your website. Ensure on-page optimization. 4. Advertise: If you sell your products at your website you can also run paid ads to get more traffic to your website and higher conversion for your products. You can go for Google ads or Facebook ads. 5. Landing pages: Instead of selling your products and services on third-party platform or on social media channels, sell them at your website directly through landing pages to get more website traffic. 6. Content marketing: Mention your web address every time you share your content on social media, for example, if you write the quotations, share posters on the timeline then do mention your website with that content. 7. Cover pages: You can also mention your website address on the social media profile cover pages to let your visitor know that you have a website and encourage them to check it. For example Facebook, LinkedIn cover pages, Youtube channel art. 8. Video Marketing: If you do video marketing, you are a Youtuber or your share video content with your network through any channel, you can mention your website at the end of the video. 9. Email Marketing: Email marketing is also a great tool to get qualified visitors to your website and retarget your audience to convert them as your website visitor. 10. Website speed: Make sure your website takes less than 15 seconds to load your homepage. The ideal time would be 5-10 seconds if it takes more time your visitors will bounce back without waiting for it to open. The faster your website loads the better it is for your website traffic.
Here are few tips what all elements your landing page may have -The benefits/USP/features of your offering/ product or services · Summary/Bullet points of benefits · Detailed features -Images/Videos · In the context of the use of product or services · Client’s testimonials -Introduction of the product or services/summary -Price details/special offer -Call to action · Buy/subscribe/download etc · Payment/Checkout button · Lead form -Social Shares -FAQs -Your contact details in case of query You do not require to choose all but as many as you can to give comprehensive details to help your visitors take action to buy your products or services.