Let’s prepare an elevator pitch for our personal brand when we have only 30 seconds to make an impression.

An ideal elevator pitch should cover at least this information, the order does not matter but it should communicate these things about you or your brand.

1. Who are you?

Tell them your name, profession, if you are working with an organization tell your designation. Do not elaborate on by telling the things which will not be relevant for them to know. Such as your experience in the organization, your location, your job role etc. They will seek more information from you if they are interested in your profile.

2. What do you do?

Tell them how you help people, what solution do you have. For what problems people seek your product or services. What value you provide to the people.

3. How you do it?

Tell the process or plan how you help people achieve the results,

how your product or services are different from others. Such as, I run online courses to help people improve their communication. I help people grow their business through social media etc.

4. What do you deliver?

What product or services you deal in, tell about all the solutions you provide to people, the value you create for your customers or results you deliver.

5. Who you work with?

Tell about your target audience, what kind of people are benefited from your services. Their gender, age group, location, profession.