Let’s prepare an elevator pitch for our personal brand when we have only 30 seconds to make an impression.
An ideal elevator pitch should cover at least this information, the order does not matter but it should communicate these things about you or your brand.
1. Who are you?
Tell them your name, profession, if you are working with an organization tell your designation. Do not elaborate on by telling the things which will not be relevant for them to know. Such as your experience in the organization, your location, your job role etc. They will seek more information from you if they are interested in your profile.
2. What do you do?
Tell them how you help people, what solution do you have. For what problems people seek your product or services. What value you provide to the people.
3. How you do it?
Tell the process or plan how you help people achieve the results,
how your product or services are different from others. Such as, I run online courses to help people improve their communication. I help people grow their business through social media etc.
4. What do you deliver?
What product or services you deal in, tell about all the solutions you provide to people, the value you create for your customers or results you deliver.
5. Who you work with?
Tell about your target audience, what kind of people are benefited from your services. Their gender, age group, location, profession.
Ideal components of an elevator pitch:
An Ideal elevator pitch should have these component and they should be effectively communicated to the prospects to create the curiosity so that they want to know more about your product and services or your personal profile.
· Company/ Area of work
· Target Customer/ Prospects
· Value proposition
· Competitive point of difference
· Call to action
Standard formats of an elevator pitch
My name is <name>, I am working as <Designation/Profession> with <company>. Our company manufactures/provides <Product> or <services> for <target audience> that helps people with <<Solution/value you provide/results>>. We <USPs/ process>. If you are interested in our product/services <call to action>
Examples of the elevator pitch
§ Generic elevator pitch:
I am a CEO of xyz company. Our company manufactures low-cost ball pen and notepads which are used in brand promotion. Many schools and training organizations use our product due to its high quality and low price. The product is personalized with no additional cost and gives you more value for money. If you wish to order them for your company we would be happy to serve you.
§ Sales elevator pitch:
Have you heard about an app where you can track your health? My name is John working as a sales manager with abc company and we have developed an app which can help people who are suffering from health issues, tracking their health. It will notify your medicine time, the time to take meal and how much workout you need in a day. It will also track your doctor’s appointment and will keep you notifying about your next visit. It’s very useful for the people who ignore their health due to hectic schedule. You can check our website and download the app from there.
§ Personal brand elevator pitch:
I am a social media marketing expert I help entrepreneurs leverage their online presence to grow their business. I help them customize their sales funnel as per their product and services where they can convert their social media audience into business leads. I have worked with 500 entrepreneurs and helped them get the desired results for their business using social media.