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  • Nidhi D. Tyagi

Writing an engaging story on LinkedIn

Updated: Dec 20, 2019

LinkedIn is an amazing platform to share your message across and reaching your target audience. On LinkedIn stories are very popular content marketing tool as it attracts the higher engagement and views to your post.

Why Stories?

Here are few reasons why you should write stories on LinkedIn:

  • Grow your network

  • Establish you as an expert

  • Become LinkedIn Influencer

  • Build your tribe

  • Drive more engagement

  • Builds credibility

  • Thought leadership

  • Increase your profile visibility

What kind of stories you can post?

You can share any interesting incident, your experience or your learning in the form of a story that your target audience can relate to and get some learning out of it. When sharing an story take care of these elements in your story writing:

  1. It should be interesting

  2. Has some learning

  3. Audience can relate to

  4. Well drafted and concise

  5. Do not elaborate unless needed

Here I am sharing the example of my most popular story on LinkedIn:

To help you begin writing the stories here I am sharing few plots where you can write your story:

Every one likes to read stories and when people relate to stories they feel connected to you and this builds a relationship with your audience and your credibility on the platform.


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